Chapter 4: Website prototype for developing business plans for entrepreneurs

Digital platforms currently take on important relevance and in the business field they are an excellent means for decision-making, although there are a diversity of digital resources that support on this subject, tools that guide through a structured design are required. The objective of the research is to design a prototype of an interactive web page that allows entrepreneurs to develop business plans, which incorporates functions that guide in the collection of the required information. The research has an applied approach and uses the Design Thinking methodology to develop the prototype of the web page, this methodology allows solving problems from the empathy of the needs of users, considering as user needs the elements of business plans described in the works of the authors Alcaraz (2020) and Baque et al. (2020), key elements that guide the design of the business plan. For the development of the prototype, the Figma tool was used to give shape and structure to the project. The result was a prototype website design that integrates the sections of a business plan, including features that can be easily adapted to the user's needs. In conclusion, the prototype design responds to the need to offer a practical tool that reduces the barriers entrepreneurs face when structuring their projects autonomously and tailored to user requirements.